In respective of my Final Year Project in Diploma studies, we are tasked to create a brand and design the brand identity. I proposed this project of creating an inclusive art brand for children with visual impairment, specifically color deficiencies. This brand focuses on 4 types of color deficiencies, namely Protanopia (red-blind), Deuteranopia (green-blind), Tritanopia (blue-blind), and Achromatopsia (complete color blindness).
Brand Story
For a color-deficient, correct color combination is very important. But instead of having them understand various color variations, CiCi aspires to show the beauty of having a filtered layer on our vision. We wanted everyone to be able to enjoy colors and at the same time to spread knowledge regarding this topic. That’s why we decided to build CiCi, an accessible art supplies brand that takes colour-deficient into account.
Vision and mission
For a color-deficient, correct color combination is very important. But instead of having them understand various color variations, CiCi aspires to show the beauty of having a filtered layer on our vision. We wanted everyone to be able to enjoy colors and at the same time to spread knowledge regarding this topic. That’s why we decided to build CiCi, an accessible art supplies brand that takes colour-deficient into account.
Vision and mission
CiCi hopes that art can be easily accessed by everyone regardless of various aspects. As we focus on accessible color choices, we want to encourage more friends to do art with CiCi and feel inclusive within the art community. Instead of aiming for color-deficient to understand different colors, we aim to embrace the limited colors they see, breaking the normalities in the study of colors.
Brand logo
CiCi’s logo was adapted from the winking emoji which is relevant to the idea of fun and friendly personality. The two emojis were combined into one to represent our friendly brand that supports inclusivity matter. The logo was customized using geometric shapes to get the specific shapes and angles we wanted to achieve.
CiCi’s logo was adapted from the winking emoji which is relevant to the idea of fun and friendly personality. The two emojis were combined into one to represent our friendly brand that supports inclusivity matter. The logo was customized using geometric shapes to get the specific shapes and angles we wanted to achieve.
Iconology
Designed a set of iconology representing different types of color deficiency, taking inspiration from each of the first letters. This is applied to the packaging to separate between categories.
Designed a set of iconology representing different types of color deficiency, taking inspiration from each of the first letters. This is applied to the packaging to separate between categories.
Color palette
As a brand made for color-deficient, color had to be chosen carefully. For the colors to be accessible for them, Coral Red and Turquoise are shortlisted for Tritanopia, Electric Blue and Sunshine Yellow are shortlisted for Protanopia and Deuteranopia, while Pitch Black and Light White are chosen for Achromatopsia. These colors are accessible to each type of color deficiencies, allowing them to see the colors accurately and at the same time allowing non-deficient to embrace these colors seen by color-deficient. This project also plays with gradients to enhance its visual identity by allowing colors to be fun without needing to be colorful.
As a brand made for color-deficient, color had to be chosen carefully. For the colors to be accessible for them, Coral Red and Turquoise are shortlisted for Tritanopia, Electric Blue and Sunshine Yellow are shortlisted for Protanopia and Deuteranopia, while Pitch Black and Light White are chosen for Achromatopsia. These colors are accessible to each type of color deficiencies, allowing them to see the colors accurately and at the same time allowing non-deficient to embrace these colors seen by color-deficient. This project also plays with gradients to enhance its visual identity by allowing colors to be fun without needing to be colorful.
Typography
To communicate a friendly and fun mood, Unbounded Regular is chosen for the title and header, while DM Sans Regular is used for the body copy.
To communicate a friendly and fun mood, Unbounded Regular is chosen for the title and header, while DM Sans Regular is used for the body copy.
Graphic elements
CiCi’s graphic elements are adopted from the iconology design. These graphic elements can be applied to a range of touchpoints. The shapes are allowed to be scales however not stretched.
CiCi’s graphic elements are adopted from the iconology design. These graphic elements can be applied to a range of touchpoints. The shapes are allowed to be scales however not stretched.
Crayon Set
As one of the brand touchpoints, CiCi sells 4 crayon sets for different types of color deficiencies. Each set of crayons resembles a type of color blindness, with crayons in the color visible to them. The design of the packaging box utilizes the iconography and gradients for the respective color deficiencies for variation purposes.
As one of the brand touchpoints, CiCi sells 4 crayon sets for different types of color deficiencies. Each set of crayons resembles a type of color blindness, with crayons in the color visible to them. The design of the packaging box utilizes the iconography and gradients for the respective color deficiencies for variation purposes.
Coloring book
To support the use of the crayons, this activity book comes with a range of prompts and templates utilizing the iconography promoting the normalities in color limitations, allowing children with visual impairments to learn about colors from a different perspective. The prompts use fun and positive language to captivate the children’s interest when doing the activity. In considering the color limitations for different individuals, different color gradients are applied to different pages, promoting an inclusive impact.
To support the use of the crayons, this activity book comes with a range of prompts and templates utilizing the iconography promoting the normalities in color limitations, allowing children with visual impairments to learn about colors from a different perspective. The prompts use fun and positive language to captivate the children’s interest when doing the activity. In considering the color limitations for different individuals, different color gradients are applied to different pages, promoting an inclusive impact.
Exhibited at:
The LASALLE Show 2023
Encounters: Practising Innovation, Shaping Futures (2023)
Design Studio 24 (2024)
The LASALLE Show 2023
Encounters: Practising Innovation, Shaping Futures (2023)
Design Studio 24 (2024)
